What Makes Guilherme Paulus An Important Figure In Brazil

Brazilian hotelier and entrepreneur Guilherme Paulus is one of the most important figures when it comes to Brazilian tourism, playing an important role in the industry’s expansion. He is the co-founder of CVC Brasil as well as GJP Hotels and Resorts. Paulus was working for Casa Faro at the time when Carlos Vicente Cerchiari approached him with the idea to launch a tourist agency. Cerchiari was a state deputy at that time, and would provide the investment needed to get the operation started, and Guilherme Paulus provided the initial effort and groundwork.

Guilherme Paulus was 24 years old when the company started in 1979. He is credited with picking the location of the agency, outside the exit of a move theater, in order for the agency to benefit from a constant flow of people who would pass by their store and notice it after leaving the theater. Paulus and Cerchiari were business partners for 4 years, and then Paulus became the sole owner of the venture, which is when the process began to expand. Currently, what started as a small tourist agency is the largest tourist operator in Latin America, bringing in annual revenues of $5.2 billion, a number that continues to increase every year at an impressive pace.

Guilherme Paulus continued to open CVC stores in large retail malls across Brazil, the company having a total approximately 1,200 around the world, and over 3,000 employees. His plan is to open around 100 new CVC stores every year, especially in less populated areas in order to attract new clients, and reach 2000 stores by the year 2020. In 2009, Paulus sold a majority stake in the company to Carlyle Group for $750 million, but he continues to stay involved in the operation. In 2013 the company became publicly traded, allowing it to raise more capital for future growth.

Besides CVC, he is also the owner of GJP Hotels and Resorts, a small venture that he launched in 2005 and that turned into a large hotel chain which operates more than 20 hotels and resorts in locations such as Recife, Sao Paulo, Maceio, Salvador, and Rio de Janeiro. His work with GJP earned him the title “Entrepreneur of the Year” in 2017 from the Brazilian publication Isto É Dinheiro , as a result of spending $600 million to create new hotels throughout the country, and creating 1.9 thousand new jobs in the process.

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