It is very common for a new store to become the next big thing. Among the common industries to have this happen on a regular basis is the fashion industry. One example of the latest new store is Fabletics from Kate Hudson. This fashion retailer has become one of the most successful stores. In order for people to know how to be successful, they can look at the example of this retailer. There are a ton of things that Fabletics does right. Kate Hudson herself is rich with plenty of examples of how it is possible to succeed in the fashion industry.
One of the first steps to business success is to figure out the industry of passion. Each entrepreneur has to find something that is going to give him a good reason to get up in the morning. Kate Hudson has found herself to be passionate about fashion. She loved the designs and the different aspects of fashion. However, it does not have to stop at one industry. There can be sub-industries or sub-niches. For instance, Kate Hudson also loves health. Sometimes, it can be beneficial to find a way to have these niches work together. In Kate Hudson’s case, she has decided to build a health and fitness fashion retailer.
The next steps involve merchandising and marketing. With Fabletics, Kate Hudson has decided to go where no other fashion company has bothered to go with active wear. She has looked at different designs that could work well with active wear and capture the imaginations of other people who are both into fitness and fashion. Then she has also decided to do some of her own marketing with the company. She has figured out how she can reach people. As part of her campaign, she has used social media themes like Instagram to encourage people to get involved with Fabletics.
After the first wave of success, Kate Hudson has looked at other ways that she can bring about success to Fabletics. This is when she has started looking into other health related matters. Among the health related issues she is looking into is breast cancer, one of the issues that are hurting women throughout the world. This brings more people to the store because it shows that people can fight for causes and take on very important issues in the world. Fabletics is bringing forth a greater era of fashion.