Did you know there’s a difference between advertising and marketing? If you didn’t, you’re not alone. Many people think these two terms go hand in hand like a car and an automobile. Advertising is a small part of marketing. These are the ads found in newspapers, internet, billboards, and magazines, and commercials on television and radio. Marketing is the bigger picture. There are demographics to determine the sex and age of the people who might be interested in purchasing a particular product. Loss Lead is when you either receive a sample product in the mail or someone at a table in the supermarket wants you to sample a drink or a cracker. Marketing can also involve getting people to try a new product, then give their opinion of it before going out to the public.
Nizan Guanaes is the 58-year-old founder and chairperson of ABC Groupo Company that’s part of 18 different companies in Brazil specializing in advertising. In just 13 years, ABC Groupo Company has become the 18th largest advertising company in the world. In 2010, the Financial Times voted Guanes one of the five most influential Brazilians. Fast Company voted Guanaes the top 100 most creative people. In 2014, he won Man of the Year in the Leadership category of GQ magazine. Not bad for a guy who started out as a copywriter.
Nizan Guanes was born on May 9, 1958 in Savador,Bahia. He was educated at Universidade Federal da Bahia where he earned a degree in business administration. Before the age of 45, Guanaes founded ABC Groupo.
Nizan Guanes is married to Donata Meirelles, Vogue Brazil’s fashion director. The couple has one son, Antonio Guanes. Guanes likes to give back to the community by supporting the Clinton Foundation and a cause to end sexual violence of women and girls.