New Strategies Help Avaaz Become A Powerful Network

Avaaz–meaning “voice” in several different languages–is one of the largest online activist website in the world. When Avaaz launched in 2007, the goal was to take a stance on many issues such as global warming, poverty, political corruption, animal rights and human rights. Through Avaaz, millions have people have combined into one powerful fist to right the wrongs afflicting society. Avaaz has thousands of volunteers in over 6 continents who sign petitions, lobby governments, and organize protests to ensure people are informed about decisions that could affect everyone.

Thanks to the rise of technology, Avaaz no longer has to build a constituency. There is a global team with a mandate to work on important issues. The online community quickly calls attention to targeted concerns. Avaaz uses yearly member polls to set priorities. Responses are taken from 10,000 random samples. Current Avaaz co-founder and CEO Ricken Patel is an Oxford graduate, determined to restore faith in a corrupt system.

Before helping to launch Avaaz, he worked for a number of crisis organizations around the world. The Avaaz staff alerts the community about vital information. The member can then decide whether or not they would like to get involved. Sometimes all it takes is the tipping point of a crisis to bring about a groundswell of support. Since 2009, Avaaz has not accepted contributions from corporations or foundations. They instead rely upon donations from individual members. Avaaz has received over $20 million in donations from worldwide members in the last 10 years.

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