White Shark Media, one of the leading digital marketing agencies in North America, has recently become the target of media attention as the company becomes more and more successful. White Shark Media’s executives recently spoke with a reporter from Entrepreneur Daily, a famous Seattle business magazine, about the direction of the company and the effect the digital marketing agency is having on the expansion of small business efforts around the world. Executives from White Shark Media discussed a variety of topics related to the agency’s ability to impact the global small business platform. The CEO of White Shark Media, Gary Garth, stated that the company was positively effecting the global small business initiative by creating low barriers to entry in the marketing industry, allowing business owners to focus on the development of products and services, and contributing to the overall functionality of the small business arena.
Creating Low Barriers To Entry
According to Gary Garth, one of the main reasons that the online small business industry is currently exploding is the fact that companies like White Shark Media are developing programs that are eliminating the barriers to entry that small business owners faced in the past. Garth discussed the fact that the executives at White Shark Media are always aiming to develop programs that eliminate problems for business owners. By increasing the digital marketing agency’s ability to manage media platforms on the behalf of its customers, White Shark Media is able to drastically reduce the amount of work that business owners have to complete before opening a business.
Allowing Business Owners to Focus On Non-Marketing Areas
Gary Garth also discussed White Shark Media’s ability to create more focus for the small business owners who utilize the company’s services. Garth stated that business owners usually are not experts in the area of marketing and administration. Business owners often seek opportunities to focus on the areas in which are talented. By creating innovative programs that handle the marketing aspects of business ownership, White Shark Media executives are able to help small business owners to develop a level of focus that propels the business.
Contribution to Overall Functionality of Small Business Arena
CEO Gary Garth also discussed White Shark Media’s contribution to the functionality of the small business arena. Garth discussed the fact that the ease of use and practicality of the online small business world is largely taken for granted but is the result of the development of companies like White Shark Media.
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