JHSF Participacoes: A Landmark in Brazil’s Real Estate Market

JHSF Participacoes is considered to be one of Brazil’s prime real estate development companies. They have been operating since 1972, and have ventured into different areas like the shopping mall and retail sector, real estate development, hotel construction and restaurant management. The company was established in 1972 by Fabio Auriemo, in the city of Sao Paolo. Initially, the name of the company was JHS, and they are just a small family business focusing on construction materials. The company managed to grow and they started investing in projects which would yield higher income. Today, the company managed to invest overseas, creating properties in neighboring countries like Uruguay, and reaching as far as the United States of America. JHSF Participacoes is known for prioritizing recurrent income assets, being the first Brazilian property development and real estate company to do so. Recurrent income assets take place in investments like shopping mall operations, real estate projects, hotels, and airports, so JHSF Participacoes decided to focus on these areas in order for them to gain more revenue. To date, over 6 million square meters of land has been developed by JHSF Participacoes, and the value of the company based on the stock market is at $1.2 billion.

JHSF Participacoes had a struggling history before becoming a prime company. During the 1990s, as the company is slowly growing, a misunderstanding between its owners took place. The company went under a split, becoming two independent entities – JHSJ under the supervision of Jose Roberto, and JHSF under the supervision of Fabio Auriemo. Fabio Auriemo never took any grudge regarding the split of the company, but instead considered it as an opportunity for growth. Hey have invested in a lot of property development around Sao Paolo, creating shopping malls, condominiums and hotels in the process. In 2003, Jose Auriemo Neto took over and started taking the company into new heights.

JHSF Participacoes, under the leadership of Jose Auriemo Neto, focused solely on creating high end properties around Brazil. Their state-of-the-art architecture has attracted the upper class, and their creations are being purchased at a fast rate. This helped the company grow, and today, they are partnering with the government to construct an airport.

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