Inaugural of Copa Star Hospital in Rio de Janeiro

On October 2016, Copa Star Hospital was inaugurated in the southern zone of Brazilian capital Rio de Janeiro. It is located on the Figueiredo Magalhaes Street near Copacabana beach. It took three years for the completion of the construction of Copa Star Hospital. The hospital is a combination of sophisticated technology, luxury, comfort, and outstanding service. From the outside, it looks like a five-star hotel. The concept was introduced by D’Or Sao Luiz Network. The seven-story building is a masterpiece of technological innovation. It is constructed on an area of twenty-one thousand square foot. As compared to other hospitals, patients here enjoy a great level of freedom. They can talk to a doctor or request attention from nurses with a few taps on the iPad. New technology has been introduced for the automation of the beds. With the help of an application, patients can do various tasks like opening and closing curtains, changing the lighting of the room and accessing his doctor.

Dr. Jorge Moll who is a cardiologist is the founder and President of D’Or Sao Luiz. The construction work of Copa Star Hospital began in 2013 with an investment of more than four hundred million dollars. According to Jorge Moll, the hospital is a great alternative for people who earlier had to visit Sao Paulo and Rio de Janeiro. Complex surgeries can be conducted at this hospital where the qualified staff is available round the clock to take care of the patients. People describe Copa Star Hospital as the combination of professional medical staff and hotel accommodation. The aim is to help people recover from illness with the use of technology and comfort. An innovative feature of Copa Star Hospital is a separate area for the passage of stretchers and hospital staff. The galleries of the building are decorated with paintings of Japanese artist Yutaka.

D’Or Institute for Education and Research (IDOR) is a nonprofit institute for the promotion of scientific and technological advancement in healthcare professional training. The institute was founded in 2010 with headquarter in Rio de Janeiro. The facility has state-of-the-art equipment for researchers who rely on D’Or Sao Luiz for resources and technical support. The Institute coordinates with teaching and research activities of the network with units in Recife, Brasilia, Sao Paulo, and Rio de Janeiro. Currently, the institute has a research team of seventeen people and more than fifty students that are involved in various research projects aiming to bring significant research output. The institute mainly focuses on research areas like medicine, internal medicine, neurosciences, and pediatrics. IDOR offers post-graduation courses Lato Sensu, Residency Program, and specialization and refresher courses. The researchers collaborate with students in their master’s thesis and doctoral programs like INCA, FIOCRUZ, UERJ, and UFRJ.

Read more at SSC Magazine about Copa Star.

Why You Need to Focus On Your Online Reputation

Both online businesses and those that have a physical presence will need to be cognizant of their online business reputation which can be impacted by any variety of different factors. The online world is different from the physical brick-and-mortar businesses in some key ways and business owners will need to adapt to these new realities in order to thrive in the market.

In the past, building up your reputation was a slow and long-winded process. Word of mouth had a big impact on your brand reputation as did your advertising and public relations, as well as the distribution channels that you were able to have your products placed with. If your products appeared in premier distribution centers, then your product often had a positive brand reputation that was attached to it.

Related: What is Reputation Management?

The online world is different for both physical locations and online stores. Before customers buy from your company they will often perform an online search on your company and products and will make a decision to buy from your business based on the reviews that your product has online as well as what others say about your products and services online. A positive reputation can yield increasing sales and a better online presence, while a poor reputation can reduce those customers who will ultimately buy from you. Given the number of different companies that are likely selling in the same space as your business, bad reviews and a negative online reputation can be disastrous for your business.

That is where an online reputation management company can come in and help you to improve your online reputation s that you don’t scare off those customers who might purchase from your business. Online reputation management companies will review your online presence, make suggestions to improve your online reputation, and provide monitoring and reassessment services to see the impact that their changes have had on your business.

An example of an online reputation management company is The Search Fixers who do more than their name implies. While they will certainly view your reputation as it appears through search engine results, hey will also work to implement changes in your business that will impact the way in which your business is perceived.

After all, changing or burying a bad review is attacking the symptoms of a disease and not the source cause. The changes sometimes are drastic and other times simpler. Sometimes a social media account is t blame or a website needs to be revamped. The Search Fixers have experience in understanding how your brand is viewed by customer and will help to redirect business to your website and business through positive steps to improve your reputation.