Andy Wirth Sees Incorporation as “Divisive”


Andy Wirth, CEO of Squaw Valley and Alpine Meadows Ski Resorts is an active member of the North Tahoe Community as well as being chairman of the Reno Airport Authority. As the leader of two skis resorts, he is valiantly loyal to the Reno-Tahoe area where he has lived since 2010 when he became CEO. The Reno-Gazette Journal reports that Andy Wirth, a frequent target of Incorporate Olympic Valley, is also a leader in the community.

The past few years have not been easy for the residents of the North slopes for two significant reasons: the drought in California has affected the ski season for four years, and that affects the livelihood of the residents.

Squaw Valley spent millions of dollars renovating Olympic Valley in order to enhance the resort, so it would be a major destination in the summer season as well as the winter. Wirth says that Squaw Valley has remained steadfast during this drought season, but it has hurt the ski seasons tremendously.

The second problem was the issue of incorporation in the Lake Tahoe area, which has left the community divided. This issue involved strong opinions, and Squaw Valley spent hundreds of thousands of dollars fighting for the laws to remain the same.

Wirth felt that it was not necessary for Tahoe because it would bring higher taxes and a decrease in city services that residents rely on such as road maintenance and plowing snow in the winter months.

A third party, Sacramento County Board, was brought in to evaluate the area for incorporation, and after considerable evaluation, they agreed that it would not be beneficial for this area. The fight stopped, but many hurt feelings among the town citizens still remain that only time will heal.

Career of Andy Wirth

Andy Wirth is a prominent business and philanthropist who cares immensely for the Reno-Tahoe environment and the local community service organizations. He graduated from Colorado State University with a BS degree in hotel and resort management, and he began his career with Steamboat Springs Ski Resort as marketing manager.

In 2010, Andy became CEO of Squaw Valley Ski Resort, and shortly afterward, Alpine Meadows Ski Resort too. Wirth maintained CEO position over Squaw Valley Holdings, which includes both resorts.

During that time of rehabilitation, he founded an Ironman team for the Ironman competitions, and he honored the Navy Seals with the proceeds. Today, he is 100 percent healed and leading Squaw Valley and the community.