Fabletics: Trusting What Customers Trust

Trust is very important to running a successful business. There mustn’t only be trust within the workforce, but customers must be able to trust their favorite brands. Without that trust, customers will seek out other options. Recently, the trust between customers and companies was broken.

When e-commerce offered companies a faster way to sell to customers, some took advantage of the anonymity. They began selling overpriced, badly made products. Customers, fed up with being taken advantage of, began posting their opinions about every company they dealt with. This created the consumer behavior now known as crowdsourcing reviews.

People no longer trust traditional marketing and advertising. They do trust online reviews written by their fellow consumers. Online reviews, or user reviews, are the biggest part of anyone’s decision-making process these days. Too many bad reviews can persuade a consumer to not buy from that company. This has drastically changed the marketing dynamic.

People rely so heavily on user reviews; dozens of review-centric companies were created to satisfy this need. Companies like Yelp and Trustpilot are among the most used. Trustpilot is actually the largest review site in the world with a customer retention rate of 95 percent.

According to Trustpilot, they get 20,000 new visitors to their site every day. Most of these visitors are there to research a company and its products, but some are there to leave reviews. Companies like Trustpilot are helping to empower the crowd. The more powerful the crowd is, the more customer-focused companies have to be.

Before online reviews were used to determine high-value brands, companies could lie about their brand. Now, they have to be more transparent, and customers decided what their brand is. This has caused some brands to cheat and post their own fake reviews. Authentic reviews can boost any company’s bottom line.

Savvy brands like Fabletics have figured out how useful reviews can be. Fabletics credits its global success to user reviews. Without its 20 million social media followers and 1.2 million monthly members, Fabletics wouldn’t be successful. Their customer loyalty rate is also higher than most because of their affordable prices.

Activewear isn’t a new clothing trend, although it’s still growing like one. Last year U.S. consumers spent $44 billion on activewear. Fabletics plans on cashing in on that while people are in love with the brand.

The Steps To Business Success In the Style of Kate Hudson’s Fabletics

It is very common for a new store to become the next big thing. Among the common industries to have this happen on a regular basis is the fashion industry. One example of the latest new store is Fabletics from Kate Hudson. This fashion retailer has become one of the most successful stores. In order for people to know how to be successful, they can look at the example of this retailer. There are a ton of things that Fabletics does right. Kate Hudson herself is rich with plenty of examples of how it is possible to succeed in the fashion industry.

 

One of the first steps to business success is to figure out the industry of passion. Each entrepreneur has to find something that is going to give him a good reason to get up in the morning. Kate Hudson has found herself to be passionate about fashion. She loved the designs and the different aspects of fashion. However, it does not have to stop at one industry. There can be sub-industries or sub-niches. For instance, Kate Hudson also loves health. Sometimes, it can be beneficial to find a way to have these niches work together. In Kate Hudson’s case, she has decided to build a health and fitness fashion retailer.

 

The next steps involve merchandising and marketing. With Fabletics, Kate Hudson has decided to go where no other fashion company has bothered to go with active wear. She has looked at different designs that could work well with active wear and capture the imaginations of other people who are both into fitness and fashion. Then she has also decided to do some of her own marketing with the company. She has figured out how she can reach people. As part of her campaign, she has used social media themes like Instagram to encourage people to get involved with Fabletics.

 

After the first wave of success, Kate Hudson has looked at other ways that she can bring about success to Fabletics. This is when she has started looking into other health related matters. Among the health related issues she is looking into is breast cancer, one of the issues that are hurting women throughout the world. This brings more people to the store because it shows that people can fight for causes and take on very important issues in the world. Fabletics is bringing forth a greater era of fashion.

Whitney’s World is A-Buzz with Celebrations

Whitney Wolfe’s wedding to Michael Herd was an event to remember. Whitney, an absolutely stunning bride, wore an Oscar de la Renta long sleeve gown with a chapel train made of exquisite white silk and lace topped by a delicate lace cathedral veil. The opulent seaside resort Villa Tre Ville Positano on the Amalfi Coast of Italy was the venue of choice. Their sweetly worded wedding hashtag #homeiswheretheherdis showed the world their love.

Whitney is 28 and attended Southern Methodist University, a private research University in Texas. She will be speaking at the upcoming 2017 Forbes Under 30 Summit in Boston. In 2016 she was named one of Elle’s most influential women in technology and was awarded Elle’s Women in Tech honor. In 2014 Whitney was awarded one of Business Insider’s 30 Most Important Women Under 30 in Tech. She can be described as a visionary feminist tech guru and is Founder and CEO of Austin based Bumble.

Bumble is a location based online dating application in which women make the first move. Women initiating first contact with their matches allows for more control. More control for women has reduced instances of harassment and lower rates of abuse have been reported. This concept has proven to be a much sought after way to meet people. There are currently 20 million users and 50,000 new users join each day.

The next step for Bumble is a transformation to meet women’s demands for greater access to opportunities in love, friendship, and career opportunities. The Bumble BFF app pairs users with new friends, whether you’re looking for a best friend, a work out partner, or someone to share your niche hobby. In addition, BumbleBizz is a professional networking app in which a user may seek employment, connect with a new business partner, or a company can hire new talent. As with Bumble and BumbleBFF, BumbleBizz will require proof of identity and verify each user profile.

To complete the transformation Bumble will rebrand to Bumble Honey. Bumble’s distinct yet complementary components allow Whitney to share her breakthrough vision and make it possible for one new connection to change a person’s life forever.

Whitney Wolfe info: thebeehive.bumble.com/bumble-bff/

How Fabletics Has Achieved Success in the Competitive Fashion Niche Market

Nowadays, it’s not easy to succeed in the e-commerce industry with the many brands who are working to clinch the top spot. For example, Amazon has been a giant for quite sometimes controlling 20% of the fashion online marketing making it difficult for newbies to establish a customer base. However, Kate Hudson’s Fabletics has used unique techniques to carve a niche in the competitive market achieving growth of $250 million with a period of three years. Among the ways Fabletics is using is the mechanism of subscription by customers whereby buyers subscribe to their website and order the outfits.

 

Also, the brand has ensured that they offer a quality product that thrills their customers but yet it is an affordable price. They do not dwell on pricey and expensive designs like other brands, but they are committed to offering affordable products to their customers. Fabletics combines these techniques with a unique customer experience offering a convenient online shopping.

 

Use of “Reverse Showrooming”

 

Many brands have found showrooming working negatively on their side since majority people will browse offline and proceed to look for the products in other stores at a low price. Fabletics started in a unique manner reversing the model to work to their advantage. Browsing is working positively for them. They use a strategy which enables them to build lasting relationships and ensure that their customers can rely on them. They also take the time to fully understand the local market by use of events and a variety of activities. Therefore, there are those who become members just as they enter their stores while another bunch becomes members when they have entered their stores.

 

About Fabletics

 

Fabletics is a company that provides high-quality outfits to women with the intention of making them feel good and sexy. The company, created by actress Kate Hudson, offers a gym, yoga and athletics wear. They also use the online platform to sell the products to their members. The company values its customers by giving them support and ensuring that they can get what they exactly want, and it does not matter where you’re located because they offer free shipping. It’s not difficult getting started with Fabletics because their online platform is easy to use and free to sign up. All you need is to visit their website Fabletics.com, do a short quiz which is usually some few questions provided and you are set to go.

 

Once you become a member, you can always log in to your account and order your outfits. It’s also important that every month you log in to your account between 1st and 5th and click the skip button if you do not want to order outfits that month. The reason is to inform them so that your account is not charged though the charges are used as a credit next time you purchase an item. There is also an option of becoming a VIP member whereby you will be receiving the outfits every month but at discounted rates. Fabletics has achieved success over competitors mainly because of the marketing techniques the company has employed. Other businesses can also emulate the company regarding commercialization.