The Eucatex brand has always been seen as a major part of both the economy and community of Sao Paulo, Brazil, but the chance to help the local community also weighs heavily on the choices made by Eucatex CEO Falvio Maluf. In 1997, after a decade of working in various areas of Eucatex Flavio Maluf embarked on a period of modernization for the company that has been in existence since the 1950s, and has always been at the head of the Brazilian construction and home products industries.
Flavio Maluf quickly understood the problems facing Eucatex as the 21st century dawned and new challenges awaited the company, which is why Maluf decided to look to his home city of Sao Paulo as the site of a sustained period of growth in the production area of the company; Sao Paulo and Eucatex have a relationship that sees both benefit from any period of continued success for the area. Exame.Abril.com.br writes that Maluf looks to the future of Sao Paulo as being closely linked to that of Eucatex and wishes to continue to find success for both as he feels he can achieve much for both in this dedicated period of success for both.
Maluf understands much about the issues facing those who work for Eucatex as he himself began his career as a regular worker in different areas of the company; for almost a decade Flavio Maluf moved through the different areas of Eucatex and used his skills to learn as much as possible before becoming CEO in 1997. The major issues facing the people of Sao Paulo are similar to those facing people around the world, which Flavio Maluf has looked to aid in his philanthropic efforts that have focused on social aspects of life in this major Brazilian city. Flavio Maluf and Eucatex are hoping to secure the future of the people of the city through donations made to local healthcare institutions. For a personal touch, check out Flavio’s Facebook profile.